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If you are building an opt in site, or a sales letter site, then OptimizePress is a WordPress theme you will want to consider. It fully integrates with the email marketing systems and has an extensive 97 page training manual that comes with it. There is a quick video on the homepage to show you how to use it.
Here is another example of using OptimizePress (http://www.theoptimizepresstheme.com ) as a sales letter
The Prose theme from Studio Press, is not only a “Thesis” like theme, it also has a template that can be used as a landing page or a sales letter Page. This is one of the best “cleanest” themes I’ve seen!
This makes using creating a sales letter very easy to do.
Read this article: Why use the Genesis Theme Framework?
Think of the Genesis Framework as the foundation theme for any type of website you’d like to build. Using the Genesis Framework and one of the many child themes to choose from at Studio Press, your website will have both the look and feel as well as the flexibility you are looking for.
Among the many features that come with the Genesis Theme Framework:
Note: you may use the Genesis theme as a stand-alone theme; however, its power and beauty come alive when paired with one of the many child themes at Studio Press. You can purchase the Genesis framework theme and child themes here.
The Ecommerce theme from iThemes is all set up for you to start building your online store today. Multiple widget ready feature boxes allow you to display your product images. Includes video tutorials for easy set up and customization. Comes with 6 color schemes built in: black/dark, blue, green, grey, girly pink, white.
The Ecommerce theme can also be used to build a real estate or photography site too.
You can preview the features of this theme and purchase it from http://www.iThemesQueen.com